MARKETING RUN LIKE A FUND, NOT A COST CENTRE.

Khoi Truong spent a decade running global marketing operations at L'Oréal, overseeing governance and deployment of major transformation programs. That experience taught him that execution at scale, with discipline, is what separates marketing leaders from marketing followers.

Manoeuvre was built on that gap. Most marketing advisory stops at the recommendation. A firm hands over a framework, a deck, a point of view, then leaves before any of it changes how the organization actually operates. Manoeuvre works at the crossroads of marketing and finance, a discipline we call MarFi: marketing × finance, the practice of running a marketing budget like an investment portfolio. The work isn't finished when the strategy is approved. It's finished when the structure to run it is in place.

We believe a marketing budget is not a cost center. It's an investment portfolio, and the operating model is where it earns its return or loses it.

We work across Montréal, Paris, and Hamburg with CMOs at large international brands who have outgrown generic consulting advice and need hands-on advisory instead.

Most advisory firms are built to keep you coming back. We're built to be let go. Every mandate ends with the client fully capable of running it without us in the room.